V2K is very big on customer-care and customer-nurturing. After all it is your customers who pay you good money for your opinions and skills. Customers need to be looked after so that they will return often and actively refer all their friends and colleagues to you. You need an extra 30% new customers every year just to stay still. This will cover natural attrition due to death, moving from the district and customers going out of pets.
75% of your income is derived from the top 25% of your clients.
5% of your income is derived from the bottom 45% of your clients.
Your top clients will outspend your bottom clients by 5-10x.
So who are your top clients, who are your top referrers?
Do you know who they are?

V2K takes care of keeping track of your top clients so that you can take extra care of them.

• V2K will identify all of your active customer-referrers, placing a discreet indicator on the main client screen so that you are immediately aware of their importance.

• V2K will rank you customers in order of the number of referrals that they have made. You can view this list at any time.

• V2K will keep track of when and how you rewarded your referrer so that your clients will feel appreciated and more inclined to keep referring.

• V2K has a courtesy Call-back system for increasing client loyalty. Clients are no different to normal people. They appreciate you taking a real interest in their pet. When was the last time the People-Doctor office rang you back after a visit to check on how you were going? Exceed your customer's expectations! Ring them back! The cost of a phone call will be repaid many times over in customer loyalty, spending and referrals.
  V2K takes care of reminding you to do all the calls that you have planned. It will nag you until they are done.

• V2K will identify the big spenders in you customer list. A discreet indicator is placed on the client screen indicating how much the current client has spent with you so that you are immediately aware of their importance. At any time you can view a list of clients ranked in order of how much they have spent.

All of the above features are included in V2K for your convenience. If you don't use them it is your loss. Use them and prosper.